Facebook ads can help a business get more visibility for their Facebook content and boost traffic to their core website content – whether it’s cornerstone site content, simple ad copy, or blogs. Facebook ads can be set up to target greater site traffic, more impressions, and even click-through rate (CTR).

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. … SEO also improves user experience, making it more likely for customers to become repeat buyers.

One of the main reasons you should have a website for your business is to increase your organization’s credibility. … One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Without a website, people may question your legitimacy as a business.