Businesses who have not claimed or configured their free GMB listing are missing one of the most fundamental aspects of an effective local SEO strategy. Given that GMB is one of the first things that users will see when searching for a business on Google, it is vital to have your business listed, verified, and managed.
The latest local SEO statistics show that almost half of all searches that take place on Google feature a local SEO intent. Google is placing more emphasis on delivering local results that provide an immediate solution for customers. Companies that neglect a comprehensive local SEO will continue to fall by the wayside.
Another search engine optimization fact that needs little explanation. For businesses of all sizes, the importance of a local SEO strategy cannot be overstated. And when user known that the product, he is searching for is locally available at the near location. That user turns into customer and referral mouth to mouth advertisement increases in customer footfall.
There are no two ways about it – local users love to read reviews and assess the quality and value of a business based on independent reviews. Online reviews are a great way to show off a proven track record of satisfied customers. Genuine, positive reviews from satisfied customers build trust with new, prospective customers. Social proof is a great way to build legitimacy with your prospective customers.
Immediate gratification means that brick-and-mortar businesses are still alive and well. According to the latest SEO data, 78% of users who make a search that includes location information will then carry out that transaction in a physical store. So, it’s essential to have an SEO strategy in place that exposes your business to potential customers.
This SEO statistic highlights the fact that businesses who make themselves visible through local SEO and mobile optimization will, in most cases, be the business that receives an inquiry from a potential customer. Failing to implement an effective local SEO strategy is a sure-fire way to ensure your business will miss out on potential customers.
TipTop Groups is dedicated to quality driven output. We are performance-oriented agency delivering results turning leads into permanent clients. What keeps us going and creating successful market for your is our 3D approach.
- Website Design & Branding
- Digital Marketing